Mandeep Singh Puri, Founder of iPhygital Technologies Pvt. Ltd., speaks about redefining customer engagement through AI-powered virtual experiences at IIJS Bharat Signature 2026.
As the gems and jewellery industry accelerates towards digital-first engagement, iPhygital Technologies Pvt. Ltd. positions itself at the forefront of this transformation. Founded by Mandeep Singh Puri, the company brings together the physical and digital worlds through its two innovative brands, iAugment® and iEdge®.
From AI-powered Virtual Try-On solutions designed specifically for jewellery and watches to its newly launched digital authenticity cards, iPhygital is addressing some of retail’s most pressing challenges: customer confidence, engagement, and conversion.
Making its debut at the show, the company arrives with a global perspective and solutions tailored for the evolving Indian jewellery market.
Tell us more about iPhygital Technologies Pvt. Ltd.
iPhygital Technologies Pvt. Ltd. is a technology-driven company with two brands, iAugment® and iEdge®, both focused on improving customer engagement for brands.
iAugment® VTO is the flagship product for the gems and jewellery and watches industry. It enables customers to experience products virtually in a highly realistic and interactive manner, helping brands bridge the gap between physical and digital shopping.
Our AI-based Virtual Try-On (VTO) technology is specifically designed for jewellery categories such as rings, necklaces and pendants, earrings, bracelets, gemstones, and watches.
Within six months of our commercial launch, the product is already being used by popular jewellery and watch brands, with VTO traffic touching one million try-ons and continuing to grow exponentially.
We are also launching iEdge® Authenticity Cards, which make digital records of authenticity and certification easily accessible. Authenticity Cards improve jewellers’ branding and recall for repeat business. With digital experiences gaining preference among customers, iAugment Virtual Showroom solutions enhance jewellers’ reach without the need for physical presence.
While this is your debut show, have you showcased your work on any other platforms before?
Yes, we have showcased iAugment® VTO at JCK Las Vegas, Couture India, Expand North Star Dubai, and JA New York. These platforms have helped us gain strong exposure to global jewellery trends and retailer expectations, which we are now bringing to IIJS with solutions tailored specifically for Indian jewellers.
What are your expectations from the event?
Our primary expectation from IIJS is to gain meaningful traction by showcasing how our technology can add tangible value to businesses. We aim to promote our services, connect with more jewellers, retailers, and brands, and demonstrate how our solutions can help them enhance customer experience, improve engagement, and drive higher sales. We also see it as a valuable platform to interact directly with industry stakeholders, understand their evolving challenges, and explore long-term partnerships. IIJS shows are well-organised and professionally managed, offering excellent opportunities for networking, visibility, and meaningful industry interactions.
What are the current trends and innovations this year in your industry?
One of the most prominent trends in the jewellery and watch industry this year is the shift towards digital, personalised, and experiential shopping. We have successfully onboarded several leading global and Indian brands such as Titan, Timex, Seiko, Kenneth Cole, Daniel Wellington, Alba, Kwiat, Talla Jewellers, FEHU Jewel LLC, Nipura, Police, and Von Doren, helping them improve customer engagement and achieve better online conversion rates.
Using our Virtual Try-On platform, customers can easily try jewellery and watches on themselves, compare multiple designs, stack jewellery, and share their virtual looks with family and close ones, which significantly influences purchase decisions. Additionally, our skin tone and complexion mapping feature enhances personalisation by giving customers a realistic real-life feel, building trust and confidence before buying.